The General Secretary for External Affairs, Marian Elorza, participates in the 26th edition of the Conference of Montreal currently taking place in virtual format at the International Economic Forum of the Americas.
Marian Elorza has participated, together with the Flemish Minister, Jan Jambón, and the Californian Congressman Ted Lieu, in one of the round tables in the Conference of Montreal programme, looking at the part played by economic diplomacy in the federated states and non-state governments. Nadine Girault, the Quebec Minister of International Relations and Immigration, opened the session.
During her contribution, Marian Elorza spoke about the Basque Government’s External Affairs strategy and about the process of creating and developing the Euskadi Basque Country brand. In Marian Elorza’s words, “The country brand constitutes an asset for companies wishing to launch internationalisation projects”.
Furthermore, the Secretary-General highlighted the importance for the Basque Country of having been chosen to participate in an economic forum as important as that of the Americas. “The example of the Basque Country can serve as an example to other Governments. Today’s participation represents a recognition”, she said.
Conference of Montreal
The Conference of Montreal is an international event bringing together leaders from the political and academic sphere, leading figures in the public and private sectors and civil society around the major issues concerning economic globalisation, with a particular emphasis on the relations between the Americas and other continents. The Conference has the objective to foster the exchange of information and facilitate meetings between world leaders to encourage international discourse.
The Conference of Montreal is organised annually by the International Economic Forum of the Americas, which currently encompasses four annual events: the Conference of Montreal, the Toronto Global Forum, the Conference of Paris and the World Strategic Forum in Miami.